Rebel Rebel, hear our call.

Why We’re Saying No to the Machine and Yes to the Magic

If you know us at all, you’ve probably picked up on one thing: The Nest is full of REBELS. Not the kind that throw bricks (though we’re not above metaphorical ones), but the kind that choose consciousness over convenience, soul over speed, and sovereignty over sales gimmicks.

And yes, that includes the annual capitalist holiday, the Prime Sale.

While the big A (you know who) is out there slashing prices and undercutting makers, we’re over here lighting candles, sourcing intentionally, and rewriting the narrative.

Vivianna, founder of Wild Raven's Nest, wrote a 4 page article featuring the OG rebel Lilith, our favorite unapologetic force of feminine fire in MM Publication Vol II. This article dives into what it means to reclaim your power in a world that’s constantly trying to program you to forget it.

" When knowledge is power, and you want to control a population, you disconnect it from its source. You program them to forget that power does not come from us, it flows through us. When you want to enslave the world, you weaponize power as a scarce resource, promoting a system of competition over cooperation. A system in which women's power has been deemed weaker."

Vivianna Severance

Get the article here: MM Publication Vol II, inspiration for the Modern Magdalena is a community collaboration featuring Wise Women, Women's Wellbeing, Recipes, and so much more!

Want to Rebel Every Day?

One of the smallest, most impactful changes you can make is how you buy your books.

That $1 you “save” on Amazon? It comes at the cost of undercutting small bookshops, authors, and publishers. We get it, it’s easy. But rebellion doesn’t require perfection. It begins with awareness, and a desire to make change.

Next time you’re looking for a new read (like MM Publication), try sourcing it from Bookshop.org. They give back to indie shops and creators like us, and that’s the kind of ecosystem we believe in.

With the yearly Prime sale from the big A, choose instead to shop small and support real people working really hard for their small business. 

How Shopping Small Actually Adds Up

If you needed more motivation that choosing small businesses matters, here are some compelling numbers:

1. Local economic impact
In the U.S., small businesses contribute nearly 44–44% of GDP, and make up 99.9% of all U.S. businesses, employing almost half of the American workforce, about 61 million people (source)

2. Job creation engine
Over the past 25 years, small businesses have created 12.9 million net new jobs, accounting for 66% of employment growth (source )Since 2019, they’ve contributed a whopping 71% of net new private sector jobs (source).

3. Money stays local
Every $100 spent at a small business typically results in $68 staying in your community, compared to just $48 when spent at large chains (source)

4. You’re investing in innovation
Small businesses file over 90% of all U.S. patents (source) meaning your support helps nurture fresh ideas and creativity.

5. Consumers are behind it
Latest surveys show 85% of shoppers feel supported by their communities, and 75% say the pandemic increased their appetite for shopping small. (source)

What Does This Mean for You and The Nest?

Every purchase from us is a vote for steady jobs, thriving creativity, and keeping money circulating in our town.

It helps sustain mom-and-pop bookshops, women-led witchcraft/magical makers, and independent creators who put intention into every product.

More than transactions, it fosters connections, shared energy, and community empowerment.

📢 Take Action: How You Can Support

You already believe in radical sovereignty, ritual, and rebellion. Supporting small business is the everyday extension of that spiritual stand. It's about choosing community over algorithm, sanctioned resistance over corporate convenience.

Your dollars, energy, and love matter more than you know. Let’s keep that flame burning, together. 🖤